WHERE IT JAMMED
No venue to show
Every fitness site opens with a map of its gyms. Here there was no gym to put on the map. And in Romania nobody had heard of the method. Demand had to be collected without promising what did not exist yet.
GDMROMÂNIA
national launch, site and centre finder
What it is, who it's for
A bodyweight training method arrives in Romania with no venue open. The site had to sell the method before the gyms existed. And do it entirely in Romanian.
The site’s opening screen, with a group training under a flyover
The section for finding your centre, with the outline of Romania
The section explaining why the method is called military
The four points of the complete workout, numbered
The invitation to the two-day introductory bootcamp
The page for becoming an instructor, with three city cards
THE DECISION
Absence becomes the mechanism
I didn't hide that the venues were missing. I put it at the centre: the finder lists 6 cities and asks which one is yours. Every request becomes a fact about where to open first. So the missing gyms collect demand instead of blocking it.
HOW IT'S BUILT
The method, the team, the journal
Next to the finder, the method is explained in 4 concrete benefits. The instructors have a face and a name. The initiation bootcamp gives a first step to take. And the journal gives the site something to say every week, while the venues arrive.
WHY IT HOLDS
Written in Romanian, not translated
The tone is written in the language, not converted: the register of the group, the discipline, the rhythm. A translated site gives itself away by the second line. (There is no Italian version the Romanian came from.)
AI-generated video
WHAT CHANGES
What's possible today
If you live in one of the 6 cities, you look yours up and leave a signal. You read the journal and understand the method before trying it. And you see a real team, not a generic promise. Among my services this is a multipage site: €3,000 – €19,500, 3 to 8 weeks. The finder collects a fact worth deciding on, not just another contact.
- Year
- 2026
- Role
- Design, interface, development, content structure
- Cities in the centre finder
- 6
- Language
- Romanian